Povl is Founder and CEO of Sime Diagnostics, an early stage medtech company developing digital in vitro diagnostics applications utilising big data analytics, software algorithms and machine learning. Previously he was Co-Founder of the Aston Group, where he advised big pharma and medical device companies on digital health innovation and big data, with a client list that included J&J, GSK, Boehringer and Coloplast. He was Co-Founder and COO of beCogent Ltd, a business process outsourcer, where he helped grow the company from 5 to 1800 people and was listed as the 6th fastest growing company in The Sunday Times Fast Track 100. beCogent was subsequently sold to Teleperformance for £35m. After leaving beCogent Povl joined BSkyB where he was responsible for digital marketing, commercial partnerships and a number of innovation initiatives which led to the rapid growth of BSkyB’s digital business. He has also worked as a marketing transformation and innovation management consultant for Sky Germany, Telenor and Facebook.